New York Telephone Uses _____ Segmentation to Segment Consumers in Terms

question 104

Multiple Choice

New York Telephone uses _____ segmentation to segment consumers in terms of how much leisure telephone calling they do.It advertises on "Nick at Night" and MTV when it wishes to target the group it calls "chatterboxes."

• A)behavioristic
• B)benefit
• C)demographic
• D)geographic
• E)VALS

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Definitions:

Compounded Semiannually

Interest on an investment that is calculated twice a year and added to the principal sum.

Initial Deposit

The first sum of money placed into an account or investment, serving as the starting balance.

Compounded Monthly

A method of calculating interest where the interest earned each month is added to the principal, so that the balance doesn't merely grow, it grows at an increasing rate.

Future Value

The future value of a current asset, calculated by applying an estimated growth rate over a specific period.