When MetaboLife First Came on the Market,its Only Product Was

question 70

Multiple Choice

When MetaboLife first came on the market,its only product was a weight-loss pill that was guaranteed to energize the user by causing a greater level of physical activity,which would burn calories.This was its only product,and it was marketed to anyone who wanted to lose weight or have more energy.This means,that its target market was virtually anyone breathing because very few people like their current weight,and everyone could use a little more energy.MetaboLife used:

• A)concentrated marketing
• B)undifferentiated marketing
• C)market atomization
• D)niche marketing
• E)demographic segmentation

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Definitions:

Efficiency Argument

The principle that resources should be allocated in a way that maximizes the productivity or welfare of a community or economy.

Jobs Argument

A perspective or argument centered on the impacts of economic policies or business decisions on employment levels.

Infant-Industry

An economic rationale for trade protectionism arguing that new industries need to be shielded from international competition to allow them to grow and become competitive.

Infant-Industry Argument

The justification for protective tariffs to shield emerging domestic industries from international competition until they become competitive.