The Market Segmentation Process

question 49

Multiple Choice

The market segmentation process:

• A)divides a market into distinct groups that have heterogeneous needs
• B)divides a market into distinct groups that will respond similarly to marketing actions
• C)offers one version of the product to all markets
• D)identifies markets with unfulfilled needs
• E)positions products in the minds of prospects and customers

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Definitions:

Greatest Common Monomial Factor

The highest monomial that divides evenly into each term of an algebraic expression.

Factor By Grouping

A method for factoring polynomials that involves grouping terms with common factors and then factoring out those common factors.

Common Binomial Factor

A binomial that is a factor of two or more polynomials.

Prime Factors

Prime factors of a number are the prime numbers that divide the given number exactly, without leaving a remainder.