Examlex
______ segmentation would be appropriate for Prudential to use along with demographic and psychographic segmentation.
Social Movement
An organized collective effort by a large group of people to achieve a specific goal, typically a social or political change.
Mob Action
Refers to actions or activities carried out by a large group of people, often in an unruly or violent manner.
Contagion Theory
A theory in social psychology that explains how ideas, attitudes, and behaviors can spread rapidly through crowds or groups, akin to the spread of diseases.
Le Bon's
Refers to theories or principles by Gustave Le Bon, notably on crowd psychology, suggesting that crowds operate on irrational, emotional forces.
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