Wal-Mart Has Been Very Effective in Positioning Itself as a Store

question 106

Multiple Choice

Wal-Mart has been very effective in positioning itself as a store that offers quality products at a very good price.Their strategy reflects positioning based on:

• A)benefit segmentation
• B)demographic segmentation
• C)psychographic segmentation
• D)price/quality
• E)product class

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Definitions:

Accounts Receivable

Funds that clients or customers owe to a company for products or services that have been provided but not yet compensated for.

General Ledger

A comprehensive set of accounts that provides a complete record of all the financial transactions of a business.

Sales Tax

A consumption tax imposed by the government on sales of goods and services, collected by retailers at the point of sale and passed on to the government.

Cash Register

An electronic or mechanical device for registering and calculating transactions at a point of sale, often equipped with a cash drawer.