According to the Text,why Are Marketers Decreasing Their Usage of Advertising

question 29

Multiple Choice

According to the text,why are marketers decreasing their usage of advertising in mass media to reach their target market and increasing their use of integrated marketing communications?

• A)The number of new products being introduced annually is growing.
• B)Advertising agencies find it easier to develop effective integrated marketing communications than to use mass media advertising.
• C)The product life cycle is becoming shorter.
• D)The use of the Internet and electronic commerce is growing.
• E)All of the above explain the increasing reliance on integrated marketing communications.

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Definitions:

Family Life Cycle Stage

The series of stages through which a family progresses over time, including single adulthood, marriage, parenthood, and later life.

Unattached Young Adult

An individual in late adolescence or early adulthood who is not currently engaged in a romantic relationship or closely bonded to a partner.

Marital Bliss

A state of great joy, fulfillment, and happiness within a marriage, characterized by strong bonds, mutual respect, and deep affection between partners.

Family Life Cycle

A series of stages through which a family might pass over time, including phases such as marriage, parenthood, and retirement among others.