Which of the Following Statements Describes a Reason Why Marketers

question 2

Multiple Choice

Which of the following statements describes a reason why marketers are adopting the concept of integrated marketing communications?

• A)Marketers recognize the value of strategically integrating the various communication functions.
• B)Traditional media advertising has become too expensive and less cost effective.
• C)The shift in marketplace power from manufacturers to retailers is leading marketers to allocate less money to advertising and consider promotional tools that can provide immediate results.
• D)The rapid growth and development of database marketing is prompting firms to target consumers through a variety of direct marketing methods.
• E)All of the above are reasons why marketers are adopting the concept of integrated marketing communications.

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