_____ Is a System of Marketing by Which Organizations Communicate

question 4

Multiple Choice

_____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

• A)Advertising
• B)Sales promotion
• C)Direct marketing
• D)Publicity
• E)Public relations

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Definitions:

Exact Replications

The attempt to precisely recreate the conditions and methodology of a study to verify its findings, with no alterations.

Meta-Analysis

A statistical method that combines the results of multiple scientific studies to arrive at a conclusion that has greater statistical power.

Literature Review

A comprehensive overview of existing research and publications on a specific topic.

Data Analysis

The process of systematically applying statistical and/or logical techniques to describe, illustrate, condense, recap, and evaluate data.