Because of the Perceived Objectivity of the Source,which Element of the Promotional

question 99

Multiple Choice

Because of the perceived objectivity of the source,which element of the promotional mix is usually regarded as most credible?

• A)advertising
• B)publicity
• C)packaging
• D)sales promotion
• E)direct marketing

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Definitions:

Systematic Desensitization

A therapy technique used to treat phobias and anxiety disorders by gradually exposing the patient to the anxiety-producing stimulus in a controlled environment.

Counterconditioning

A behavior therapy technique where an unwanted behavior or response is replaced with a positive one in the presence of a triggering stimulus.

Conditioned Stimulus-Unconditioned Stimulus Pairings

The process in classical conditioning where a neutral stimulus (conditioned stimulus) is repeatedly presented alongside an unconditioned stimulus until it elicits a conditioned response.

CS-UCS Interval

The time gap between the conditioned stimulus (CS) and the unconditioned stimulus (UCS) in classical conditioning, affecting the strength and timing of the conditioned response.