Kerry Is Asked to Evaluate the Strengths and Weaknesses of Each

question 74

Multiple Choice

Kerry is asked to evaluate the strengths and weaknesses of each IMC tool being used by the agency and make recommendations to plan and execute communications with target audiences.Kerry is engaged in:

• A)survey research strategies
• B)account-client articulation agreements
• C)integrated marketing communications management
• D)derived demand analysis
• E)efficient synergy management

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Definitions:

Reimbursement

The act of compensating someone for an expense or loss incurred.

Apparent Authority

Authority that is only apparent, not real. An agent’s apparent authority arises when the principal causes a third party to believe that the agent has authority, even though she or he does not.

Undisclosed Limitations

Restrictions or constraints on an agreement or condition that are not made known to all parties involved.

Undisclosed Principal

A principal whose identity is unknown by a third party, and that party has no knowledge that the agent is acting for a principal at the time the agent and the third party form a contract.