A Marketing Plan Usually Includes All of the Following EXCEPT

question 90

Multiple Choice

A marketing plan usually includes all of the following EXCEPT:

• A)a program for implementing marketing strategy
• B)criteria and procedures for the hiring all marketing personnel
• C)a way to monitor and evaluate performance
• D)the establishment of marketing objectives
• E)a detailed situation analysis

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Definitions:

Functioning

The action of working or operating in a proper or particular way.

Culture Change

The dynamic process through which the beliefs, values, norms, and practices of a particular group evolve over time.

Global Culture

The diffusion of a single culture throughout the world.

Cultural Hegemony

The dominance of one cultural group or its beliefs and values over others, leading to societal norms that marginalize alternative perspectives.