The First Step in the IMC Planning Process Is

question 92

Multiple Choice

The first step in the IMC planning process is:

• A)the situation analysis
• B)budget determination.
• C)a review of the marketing plan
• D)specification of communications objectives
• E)development of the promotional mix strategies

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Definitions:

Organizational Psychology

The scientific study of human behavior in organizational settings, focusing on workplace dynamics and productivity.

Scientific Study

The systematic investigation and exploration of natural phenomena, typically involving experimentation and observation to gather evidence and establish facts.

Job Analysis

The process of gathering, documenting, and analyzing information about job duties, responsibilities, necessary skills, outcomes, and work environment of a specific job.

Workforce Planning

The process used by managers to determine their needs with regard to human resources including retaining their talented employees, promoting employees, as well as removing poor performers.