Examlex
Which of the following is NOT an Exchange List?
Brand Loyal
The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.
Inertia
A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.
Compensatory Rule
A decision-making strategy where negative attributes can be compensated for by positive attributes.
Product Signal
An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.
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