Trichromatic Theory Is to ____ as Opponent-Process Theory Is To____

question 13

Multiple Choice

Trichromatic theory is to ____ as opponent-process theory is to____.

• A) cones; ganglion cells
• B) ganglion cells; cones
• C) rods; cones
• D) cones; rods

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Definitions:

Textual Poaching

A term from media studies referring to how audiences creatively appropriate and give new meanings to media texts, often subverting original intentions.

Textual Poaching

The act of fans or consumers taking media texts and reappropriating them for their own purposes, often in creative or subversive ways.

Encoding/Decoding

A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.