Examlex
Alcohol is to ____ as caffeine is to ____.
Franchising
A business model that allows an individual or group to operate a business using the branding and business structure of an established company.
Contractual Vertical Marketing System
A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.
Horizontal Marketing System
A collaboration strategy where companies at the same level of the value chain join forces to exploit a marketing opportunity.
Administered Vertical Marketing System
A coordinated marketing system managed by a single channel member to achieve efficient distribution.
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