You Are Giving a Presentation to Your Sales Department About

question 23

Multiple Choice

You are giving a presentation to your sales department about Abraham Maslow's hierarchy of needs, when someone asks you if there is much scientific support for this theory. What is the best response to this question?

• A) "Yes, the majority of studies support this theory."
• B) "There is limited scientific support for this theory."
• C) "No study has ever shown support for this theory."
• D) "No, this theory has not been tested yet by researchers."

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Definitions:

Segmentation Attractiveness

The extent to which a defined market segment is desirable to target based on factors like size, profitability, and accessibility.

Self-Concept

Self-concept is the understanding or perception that a person has about themselves, encompassing thoughts, feelings, and beliefs about one's own identity and capabilities.

Geographic Basis

The method or approach that uses geographical location as a key factor in business decisions, marketing strategies, or data analysis.

Psychographic Basis

The classification of potential customers based on psychological characteristics, such as attitudes, values, lifestyles, and personality.