When an Enterprise Has Made False and Deceptive Statements in Advertising

question 32

Multiple Choice

When an enterprise has made false and deceptive statements in advertising, the FTC may require new advertising to correct the former statement so that consumers are aware of the truth. This corrective advertising required by the FTC is also called __________ advertising.

• A) retractive
• B) redactive
• C) retroactive
• D) refractive

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by a hierarchy of needs starting from basic physiological needs to self-actualization.

Ventromedial Hypothalamus

A region of the hypothalamus in the brain that regulates hunger, satiety, and other functions related to feeding behavior.

Lateral Hypothalamus

An area of the brain involved in the regulation of hunger and thirst; stimulation of this area promotes eating, while lesion or damage can reduce eating and lead to anorexia.

Lateral Hypothalamus

An area of the brain involved in hunger and thirst regulation; damage or stimulation of this area can lead to changes in eating and drinking behavior.