When Advertisers Use a Catchy Jingle to Help Us Remember

question 113

Multiple Choice

When advertisers use a catchy jingle to help us remember something in their ads, they are facilitating our use of ____.

• A) elaborative rehearsal
• B) good continuity
• C) bottom-up processing
• D) maintenance rehearsal

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Definitions:

Scientific Management

A theory of management that analyzes and synthesizes workflows, aiming to improve economic efficiency, especially labor productivity, by scientific means.

Labor Efficiency

A measure of produced output by a labor unit or units in a defined time period, indicating productivity.

Psychological Growth

Refers to the development and maturation of an individual's mind, character, and ability to cope with and understand their emotions and the emotions of others.

Need Hierarchy

A theory of motivation proposed by Abraham Maslow, suggesting that people are motivated by a hierarchy of needs starting from basic physical requirements up to higher needs like self-actualization.