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Identification
-Ganges River
Problem Recognition
The initial step in the consumer decision-making process where the consumer identifies a need or problem requiring a solution.
Alternative Evaluation
The process consumers go through to assess the benefits and drawbacks of different options before making a purchase decision.
Information Search
The process consumers engage in by looking for data about products or services to make an informed purchasing decision.
Government Agencies
Entities established by a government to implement legislation, administer regulations, and provide services in a specific area.