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Marketplace Trends
Predominant shifts or movements observed within a market or industry, influencing consumer behavior and business strategies.
Technological Environmental Force
External factors related to advancements in technology that can affect the operations and competitiveness of businesses within an industry.
Demographic Characteristics
Attributes of populations, such as age, race, gender, income, and education, used in market research and policy analysis.
Social Forces
Factors that affect society’s basic structure and the behavior of its members, including values, culture, norms, and demographic characteristics.
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