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-Suleiman the Magnificent
Barriers to Entry
Factors that prevent or hinder companies from entering a specific market or industry, including high startup costs, strict regulations, and established competition, which can protect existing firms from new entrants.
Artificial Differences
Distinctions created or imposed in a situation or between objects that do not naturally or inherently exist.
Horizontal Differentiation
A strategy where products are made different from those of competitors on aspects other than price, such as quality or features, while aimed at satisfying the same basic need.
Product Mix
The variety of products a company offers for sale to meet market demand and enhance profitability.
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