Examlex
Corporations are generally formed
Product Modification
The process of changing or improving a product's features, design, or capabilities to meet consumer needs or to take advantage of new market opportunities.
LEGO Friends
A theme within the LEGO brand, aimed particularly at girls, that focuses on the lives and adventures of five characters in the fictional town of Heartlake City.
Market Modification Strategy
Tactics used by companies to change market perception, reach new customers, or increase product use among existing customers, often through product, price, place, and promotion adjustments.
Product Repositioning
Refers to the strategic process of changing the market's perception of a product or brand.
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