Persuasion That Occurs in Response to Superficial Aspects of a Persuasive

question 158

Multiple Choice

Persuasion that occurs in response to superficial aspects of a persuasive appeal is most closely associated with the ____.

• A) central route to persuasion
• B) peripheral route to persuasion
• C) cognitive dissonance theory of persuasion
• D) attribution model of persuasion

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Definitions:

Scripts

Knowledge structures that define situations and guide behavior.

Schemas

Mental frameworks that help individuals organize and interpret information, based on their experiences and beliefs.

Social Cognition

The study of how people process, store, and apply information about other people and social situations, influencing their perceptions, attitudes, and behaviors.

Priming

Activating an idea in someone’s mind so that related ideas are more accessible.