When You Listen to an Advertisement for a Cellular Phone

question 71

Multiple Choice

When you listen to an advertisement for a cellular phone service and pay particular attention to the information provided about the long-distance plan, the coverage, and the clarity of the calls, you are using the ____.

• A) dissonance model of persuasion
• B) peripheral route to persuasion
• C) central route to persuasion
• D) cognitive consistency model of persuasion

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Definitions:

Standard Deviation

A numerical metric that calculates the degree of spread or variability in a data set.

Median

A statistical measure representing the middle value in a data set, where half the numbers are above and half are below.

Mode

The value that occurs most frequently in a given data set.

Lopsided

Uneven or unbalanced, often referring to situations or structures that are disproportionately weighted to one side.