Who Is Most Likely Being Persuaded Via the Peripheral Route

question 123

Multiple Choice

Who is most likely being persuaded via the peripheral route?

• A) Jenna, a teen who is listening to an attractive actor make the case for a beauty product
• B) Joe, a car enthusiast who is weighing the arguments for and against a new car purchase
• C) Sunni, a cancer patient who is thinking carefully about the benefits and costs of a medical treatment
• D) Bertram, a city official who is pondering how to balance the city's budget

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Definitions:

Inelastic Product

A product or service whose demand does not significantly change with variations in its price.

Substitutes

Products or services that can be used in place of another to satisfy consumer needs or desires.

Skimming Strategy

A pricing approach where a high price is set for a new product to maximize profits from customers willing to pay high prices before lowering the price over time.

Penetration Pricing

A pricing strategy where a product is introduced to the market at a very low price to stimulate demand and gain market share quickly.