A Few Customers Cost More to Serve Than the Revenues

question 69

Multiple Choice

A few customers cost more to serve than the revenues they generate.Identify the most appropriate way to handle these customers.

• A)Attempt to turn away the unprofitable customers.
• B)Provide services at a discounted rate to these customers.
• C)Avail preferential treatment to these customers.
• D)Design specific marketing messages for these customers.