Identify a Criticism That Is Often Associated with Marketing

question 25

Multiple Choice

Identify a criticism that is often associated with marketing.

• A)It makes customers buy things that they do not really want.
• B)It is not helpful in creating customer value.
• C)It fully ignores customer needs and wants.
• D)Marketing is often restricted to branding and communication.

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Definitions:

Direct Labor Costs

Expenses related to employees who physically manufacture a product.

Factory Overhead Cost

Indirect manufacturing costs that are not directly tied to the production of specific goods, including utilities, maintenance, and salaries of supervisors.

Overapplied/Underapplied

Terms used in cost accounting to describe the situation where the allocated indirect costs do not match the actual indirect costs, resulting in a discrepancy at the end of an accounting period.

Factory Labor

Direct work performed in the factory that is actively involved in the manufacturing process of goods.