According to the Text,organizations Can Become Customer-Oriented By

question 71

Multiple Choice

According to the text,organizations can become customer-oriented by:

• A)distributing information on all important buying influences only among marketing department personnel and brand managers.
• B)making strategic and tactical decisions interfunctionally and interdivisionally.
• C)spending large sums of money in research and development.
• D)introducing line extensions rather than creating new products.

Differentiate between stimulus generalization and stimulus discrimination in classical conditioning.

Define and identify examples of conditioned and unconditioned stimuli and responses.

Understand the concept of learned helplessness and its implications.

Recognize the differences and applications of positive reinforcement, negative reinforcement, and punishment.

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Definitions:

Business Strategy

A strategy that identifies how a division or strategic business unit will compete in its product or service domain.

SBU

Acronym for Strategic Business Unit, a separately managed division or unit of a company that has its own mission, objectives, and competitors.

Means-end Fashion

A logical manner of thinking that focuses on achieving specific outcomes through the most efficient use of resources or actions.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.