________ Refers to the Present Value of a Stream of Revenue

question 47

Multiple Choice

________ refers to the present value of a stream of revenue that can be produced by a customer.

• A)Net present value
• B)Actual customer value
• C)Market potential
• D)Lifetime customer value

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Definitions:

Symmetrical

A characteristic of a shape or distribution where one half is a mirror image of the other half, usually about a central point or axis.

Unimodal Distribution

A type of distribution that has a single peak or mode, showing one predominant frequency of data points.

Negatively Skewed Distribution

A distribution shape where the tail is on the left side, indicating that the bulk of values are concentrated on the right.

Mode

The number that occurs the greatest number of times in a series of data.