Lifetime Customer Value Refers To

question 87

Multiple Choice

Lifetime customer value refers to:

• A)the present value of the total revenue that can be produced by a customer.
• B)actual value of the total revenue that can be produced by a customer.
• C)the total number of products purchased by a customer in his lifetime.
• D)actual value of the total profit that can be produced by a customer.

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Definitions:

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