When Marketing Managers Consider the Alternative Differentiation Possibilities and Determine

question 27

Multiple Choice

When marketing managers consider the alternative differentiation possibilities and determine what differential advantages are to be emphasized and communicated to the target customer,they are engaging in:

• A)brand equity.
• B)brand positioning.
• C)product positioning.
• D)product development.

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Definitions:

Profit Recognition

The accounting process of recording revenue when it is earned and realizable, in accordance with the principle of revenue recognition.

Joint Operation

A business activity shared between two or more entities where they work together on a project but do not form a new entity.

Service Revenue

Income earned from rendering services as opposed to income from selling goods.

Management Fee Revenue

Income earned by an entity for providing managerial services or advice to other companies.