The Value of a Brand Name in Communicating Quality or Other

question 29

Multiple Choice

The value of a brand name in communicating quality or other aspects of the product is called:

• A)value equity.
• B)brand equity.
• C)brand position.
• D)strategic value.

---

Definitions:

Core Self-Evaluations

A personality assessment theory that describes fundamental assessments individuals make about their own abilities and worth.

Employee Engagement

The level of an employee's psychological investment in their organization, characterized by enthusiasm for work, commitment, and a sense of belonging.

Core Self-Evaluations

A personality trait concept that encompasses an individual’s subconscious, fundamental evaluations about themselves, their own abilities, and their control over their environment.

Employee Engagement

The emotional commitment and involvement employees have towards their organization, positively affecting productivity and retention.