Most Likely,marketing Managers Would Like to Be First in the Market

question 93

Multiple Choice

Most likely,marketing managers would like to be first in the market because:

• A)it keeps out competition.
• B)the first mover establishes awareness of its product as the prototype.
• C)it leads to cost reduction over the product life cycle.
• D)it leads to quality improvements over the product life cycle.

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Definitions:

Nontariff Barrier

Measures other than tariffs that restrict imports or exports of goods and services, such as quotas and regulations.

Forum Selection Agreement

A contractual clause in which the parties choose the location where disputes between them will be resolved.

UCC

Denotes the Uniform Commercial Code, an extensive series of statutes that regulate every commercial transaction across the United States.

CISG

The United Nations Convention on Contracts for the International Sale of Goods, a treaty that provides a uniform set of rules for the international sale of goods.