It Easier to Persuade a Competitor's Customer to Switch to Product

question 48

Multiple Choice

It easier to persuade a competitor's customer to switch to product or service in the:

• A)introduction stage of the product life cycle.
• B)growth stage of the product life cycle.
• C)maturity stage of the product life cycle.
• D)decline stage of the product life cycle.

---

Definitions:

Inputs

Resources, information, or energy that is put into a system or process to achieve output or results.

Processes

Sequences of activities or steps designed to achieve a specific outcome or goal.

Task Performance

The execution and completion of specific duties or responsibilities that contribute to the achievement of a goal.

Storming Stage

The second phase in group development characterized by conflict and competition as group members begin to express differing opinions and establish their roles.