When a Marketing Manager Is Dissatisfied with the Current Positioning

question 60

Multiple Choice

When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage,it is called:

• A)brand positioning
• B)perceptual mapping
• C)brand repositioning
• D)brand extension

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Definitions:

Radical Intermediate

A highly reactive species with unpaired electrons formed during some chemical reactions.

Acid Catalyst

A substance that accelerates the rate of a chemical reaction by donating protons (H+ ions) but is not consumed in the reaction process.

Necessary Reagents

Specific substances or compounds required to initiate or carry out a given chemical reaction.

Racemic Mixture

A mixture of equal amounts of two enantiomers of a compound, which are mirror images of each other but not superimposable.