Examlex
Implementation of market penetration strategy is more risky and expensive than implementing a market development strategy.
New Markets
Market segments or geographical areas that were previously unexplored or underexploited by a business or industry.
Elastic Demand
A situation where the quantity demanded of a good or service changes significantly as its price changes.
Price Elasticity of Demand
An index showing the extent to which demand for a product changes in reaction to a variation in its price, where an elasticity exceeding one signifies a strong response.
Determinants
Factors or elements that contribute to producing a particular result or outcome.
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