The Most Common Misuse of Focus Groups Is Attempting to Use

question 73

Multiple Choice

The most common misuse of focus groups is attempting to use them to:

• A)generate research hypothesis for further study.
• B)brainstorm for new product ideas.
• C)draw general conclusions.
• D)carry out concept testing.

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Definitions:

Discounts

Reductions in the regular price of goods or services, often to attract consumers or to reward loyal customers.

Six-Figure Accuracy

A numerical precision level that includes six digits of meaningful data.

Superscript

A character, number, or symbol written or printed above the line of text, often used for citations, footnotes, or mathematical powers.

Six-Figure Accuracy

A term indicating a level of precision or accuracy to the nearest hundred thousand in numerical calculations or measurements.