Which of the Following Best Links the Consumer and the Marketer

question 36

Multiple Choice

Which of the following best links the consumer and the marketer through information that can be used to identify marketing opportunities and problems?

• A)viral marketing
• B)mission statement
• C)marketing research
• D)stealth marketing

Understand the concept and sources of venture capital.

Define and identify examples of intrapreneurs.

Discriminate between spin-off firms and original firms.

Identify examples of technological breakthroughs from government or university labs.