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Which of the following involves forecasting alternative outcomes based on different assumptions about different marketing variables?
Net Income
Profits after subtracting all costs, including operating expenses, interest, and taxes, from total revenue, indicating the final earning outcome of a business.
Adjusted Trial Balance
A financial report that lists all the account titles and balances of a company after adjusting entries are made, used for the preparation of financial statements.
Unadjusted Trial Balance
A preliminary report in accounting that lists all the balances from all the accounts before any end-of-period adjustments are made.
Adjustments
Changes made to accounts to record actual events that have occurred but haven't yet been recorded by the end of the accounting period.
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