A Marketing Manager's Task Is to Identify Variables That Describe

question 39

Multiple Choice

A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics.These variables are called:

• A)enhancers.
• B)identifiers.
• C)descriptors.
• D)encryptors.

---

Definitions:

Significant Influence

The ability of an investor to affect decisions of the investee in which it holds a significant but not controlling interest, typically through ownership of 20% to 50% of voting shares.

Investee

The entity in which an investment is made, usually implying that the investor has significant influence but not full control over it.

Equity Method

An accounting technique used to record investments in associate companies where the investor has significant influence but not full control.

Cost Method

An accounting method that values inventory and cost of goods sold based on the purchase cost of the materials.