In Considering the Purchase of Technology-Based Products,a Customer Will Adopt

question 14

True/False

In considering the purchase of technology-based products,a customer will adopt an innovation only if she or he considers it to be an improvement over the current product being used to satisfy the same need.

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Definitions:

Convergent Thinking

A cognitive process in which a person seeks a single, correct solution to a problem.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, gender, or ethnic group, which can impair their performance in various activities.

Emotional Intelligence

The ability to recognize, manage, and convey one’s feelings while nurturing compassionate and wise interactions with others.

Intrinsic Motivation

The drive to perform an activity for its own sake, due to personal satisfaction or interest, rather than for some external reward.