Which of the Following Analyses Aims to Group Customers That

question 92

Multiple Choice

Which of the following analyses aims to group customers that differ from one another but show considerable similarity within the group?

• A)product segmentation
• B)SWOT analysis
• C)market segmentation
• D)perceptual map

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Definitions:

Forecasting

The process of predicting future events, trends, and behaviors based on historical data and analysis.

Objective Setting

The process of establishing specific, measurable, attainable, relevant, and time-bound (SMART) goals for an organization or individual.

Planning

The process of outlining organizational goals, strategies, and actions necessary to achieve those goals.

Semi-Fixed Marketing Cost

Costs associated with marketing that have both fixed and variable elements, changing with the level of output or sales to some degree, but not proportionately.