Treating Each Customer Seperately and Giving the Perception That He

question 82

Multiple Choice

Treating each customer seperately and giving the perception that he or she is being treated as a unique segment by delivering personalized products and services is known as:

• A)selective marketing.
• B)mass marketing.
• C)sales orientation.
• D)mass customization.

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Definitions:

Profit Margin

A financial metric measuring the amount of net income generated as a percentage of revenue, indicating the efficiency of a company in converting sales into profits.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenues, indicating the company's profitability.

Sales Increase

A rise in the amount of goods or services sold by a company, indicating a growth in revenue.

Additional Debt

New borrowing taken on by a company or individual, in addition to any existing debt.