Examlex
A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics.These variables are called:
Forming Hypothesis
The process of creating an educated guess or proposition that attempts to explain observations or answer a question.
Naturalistic Observation Method
A research method in which subjects are observed in their natural environment without any manipulation by the observer.
Real-Life
Situations, experiences, or objects that exist or occur in actuality, outside the context of books, movies, or simulations.
Laboratory Controls
Procedures and conditions implemented in a research study to minimize the effects of external variables, ensuring that the experiment measures what it intends to.
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