Which of the Following Best Describes a Major Source of Secondary

question 70

Multiple Choice

Which of the following best describes a major source of secondary information on market segments?

• A)primary data
• B)behavioral data
• C)syndicated data
• D)focus group data

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Definitions:

Psychology

The scientific study of the human mind and its functions, particularly those affecting behavior in a given context.

Observable Behavior

Actions or reactions of an individual that can be directly seen and measured.

American Psychologists

Professionals based in the United States specializing in the study of cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and their environments.

John B. Watson

An American psychologist who is considered one of the founders of behaviorism, emphasizing the importance of observable behaviors over internal states.