One of the Jobs of the Marketing Manager Is to Translate

question 21

True/False

One of the jobs of the marketing manager is to translate characteristics into product benefits.This can be done using managerial judgment or marketing research.

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Definitions:

Progressive Change

Gradual transformation or development over time in a specific, usually forward or beneficial, direction.

Phrenology

A now-discredited theory that suggested the bumps on the skull could predict mental traits or character.

Localization of Function

The concept in neurology and psychology that specific parts of the brain are responsible for specific functions or behaviors.

Doctrine of Specific Nerve Energies

A principle in neuroscience that suggests each sensory nerve pathway produces its own specific type of sensation, regardless of how it is stimulated.