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List and briefly describe the three different sets of options formed by customers in the search for alternatives through internal and external information sources.
Age Stereotyping
Preconceived and oversimplified beliefs about the abilities, characteristics, and behaviors of individuals based solely on their age.
Appearance
The way in which an individual or object looks to others, encompassing physical characteristics and attire.
Forgetfulness
The inability to remember information or experiences, which can be a normal part of aging or related to various health conditions.
Function
The purpose, role, or activity that something is designed or expected to perform.
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