When a Firm Markets a Product or Service to Another

question 97

Multiple Choice

When a firm markets a product or service to another organization,it is called:

• A)consumer marketing.
• B)industrial marketing.
• C)market segmentation.
• D)consumer behavior.

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Definitions:

Mann-Whitney U

A nonparametric test used to compare differences between two independent samples.

Wilcoxon Rank Test

A non-parametric statistical test used to compare two related samples to determine if their population means ranks differ.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution without violating any constraints.

Obtained Value

The actual measured or computed value from a statistical analysis or experiment.