When Marketing a Product to an Organization,it Is Vital to Understand

question 91

Multiple Choice

When marketing a product to an organization,it is vital to understand that:

• A)innovators are not sure of what they want.
• B)initiators do not have any impact on the purchase situation.
• C)many individuals are involved in the purchase decision.
• D)the purchaser is the only person needed to be focused on.

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