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When a Marketing Manager Conducts a Competitive Assessment of His

question 41

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When a marketing manager conducts a competitive assessment of his own business,which of the following contains a summary of the different components of this analysis?


Definitions:

Negative Reinforcer

An unpleasant stimulus that, when removed after a behavior, increases the likelihood of that behavior being repeated.

Partial Reinforcement

is a conditioning principle where a response is reinforced only a portion of the time, which can lead to a slower acquisition of a response but greater resistance to extinction.

Variable-Interval

A reinforcement schedule in which the first response after a varying time interval is rewarded.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, making it a predictable pattern of reinforcement in behavioral conditioning.

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